'Brand': Consistent delivery of promised value.
The key word is 'Consistent'. The 'value' can be anything. It is not important that 'value' be 'high' or 'best' or any other positive superlative. In fact, the value could be an honest admission that the goods or services are at best 'mediocre'.
What is however important is how consistently does the seller deliver the said value to the customer. The more consistently the seller delivers the promised value the stronger is the brand.
Therefore, it is important for companies to ensure that the 'value' they convey to the customers is delivered without fail irrespective of the underlying product or service.
The key word is 'Consistent'. The 'value' can be anything. It is not important that 'value' be 'high' or 'best' or any other positive superlative. In fact, the value could be an honest admission that the goods or services are at best 'mediocre'.
What is however important is how consistently does the seller deliver the said value to the customer. The more consistently the seller delivers the promised value the stronger is the brand.
Therefore, it is important for companies to ensure that the 'value' they convey to the customers is delivered without fail irrespective of the underlying product or service.
No comments:
Post a Comment